Entrep12 q1 m5 7p S of Marketing and Branding

This paper explores the significance of utilizing digital marketing strategies in enhancing brand equity for entrepreneurial ventures. Through a combination of theoretical frameworks and empirical analysis, the study investigates how small to medium-sized enterprises can leverage social media platforms to optimize their marketing efforts and establish a strong brand presence. The results highlight the potential of social media as a...

This paper explores the significance of utilizing digital marketing strategies in enhancing brand equity for entrepreneurial ventures. Through a combination of theoretical frameworks and empirical analysis, the study investigates how small to medium-sized enterprises can leverage social media platforms to optimize their marketing efforts and establish a strong brand presence. The results highlight the potential of social media as a cost-effective tool for entrepreneurs to engage with their target audience and cultivate brand loyalty in a competitive market environment.