The document outlines the syllabus for a Digital Marketing course at the Muslim Association College of Arts and Science, covering various modules including the introduction to digital marketing, e-banking, SEO, SEM, and social media marketing. It highlights the evolution, components, and importance of digital marketing, emphasizing its global reach, cost-effectiveness, and ability to engage customers. Additionally, it discusses inbound marketing...
Read more ↓The document outlines the syllabus for a Digital Marketing course at the Muslim Association College of Arts and Science, covering various modules including the introduction to digital marketing, e-banking, SEO, SEM, and social media marketing. It highlights the evolution, components, and importance of digital marketing, emphasizing its global reach, cost-effectiveness, and ability to engage customers. Additionally, it discusses inbound marketing strategies and the benefits of content marketing in enhancing brand visibility and customer interaction.
Read less ↑Tags: brand visibility, content marketing, customer interaction, digital marketing, e-banking, global reach, inbound marketing, SEM, SEO, social media marketing
Category: Papers