Introduction To Marketing – Nicole Cunningham

This paper provides an introductory overview of fundamental marketing concepts as explored by Nicole Cunningham. It covers topics such as market research, consumer behavior, pricing strategies, and promotional tactics. By examining these core elements, the paper aims to equip readers…

Category: Books

Tags: academic marketing, introduction to marketing, marketing, marketing education, marketing principles, marketing textbook, marketing theory, Nicole Cunningham, South Africa marketing, southern African perspective, Van Schaik Publishers

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