Strategic Communications For PR – Laurie J. Wilson, Apr, Fellow P

The document is a comprehensive guide on strategic communications, public relations, and marketing, authored by Laurie J. Wilson, Joseph D. Ogden, and Christopher E. Wilson. It covers various topics including relationship-building, communication theories, research methods, and the use of social media, along with practical applications and case studies. The content is structured into chapters that address key components of effective...

The document is a comprehensive guide on strategic communications, public relations, and marketing, authored by Laurie J. Wilson, Joseph D. Ogden, and Christopher E. Wilson. It covers various topics including relationship-building, communication theories, research methods, and the use of social media, along with practical applications and case studies. The content is structured into chapters that address key components of effective communication strategies and ethical considerations in the field.